INNOVATIVE STAKEHOLDER ENGAGEMENT FOR AGRIBUSINESS DEVELOPMENT: A STRUCTURAL MODEL ANALYSIS OF SHALLOT PRODUCTION IN ENREKANG REGENCY

Abstract

Understanding the characteristics and reliability of these stakeholders is essential for evaluating the effectiveness of the structural model used in this study. This study aims to analyze the impact of key stakeholders on the development of shallot agribusiness using a structural model to assess the influence of various exogenous variables. The study employed a survey method to collect data from respondents. The respondents' characteristics were analyzed based on gender, age, education level, and occupation. The reliability and validity of the constructs were assessed using composite reliability, Cronbach's alpha, and Average Variance Extracted (AVE) values. The structural model (Inner Model) was evaluated using the R-Square value and path coefficients to determine the impact of exogenous variables on the development of shallot agribusiness. The findings demonstrate that the constructs used in this study are reliable and valid. The research findings highlight the importance of key stakeholders in influencing the development and success of shallot agribusiness. The constructs' reliability and validity have been established, supporting the robustness of the research model. The results suggest that the exogenous variables have a significant impact on the endogenous variable (Development of Shallot Agribusiness), and the roles of these stakeholders are crucial for achieving sustainable and profitable agribusiness outcomes. Future research should focus on exploring additional variables and expanding the sample size to further validate the findings and enhance the generalizability of the results.